CLIENT: AMV.es
CAMPAIGN 360
BRANDING
STRATEGIC CONCEPT
CREATIVE CONCEPT
TV
RADIO
DIGITAL CONTENT
OOH
ACTIVATIONS
EVENTS
POS
MERCHANDISING
Results in 2 years:
-It moves from position 32 to 4th in awareness and top of mind
-Triples its client portfolio
//The insurance for those of us who think with the "Helmet".
To compete with the large, general insurance companies, with their much larger investments, we put ourselves in our customers' shoes. Or rather, in their "helmets."
We developed a new strategic brand concept, with a unique language, that connects with the different way of thinking of all those who ride motorcycles.
_ACTIVATION STREET MARKETING
#AMVXPERIENCE ACTIVATIONS
_SPOTS TV
