Craft. Culture. AI.
2045 is a boutique collective based in Barcelona, created in 2020, made up of creative strategists and creators, where Craft, Creative Culture and Production , powered by AI, come together in a single workspace.
We help brands define their culture and create ideas that drive growth and engagement, without the overheads and politics of a large agency.
our purpose
2045 exists to bridge the gap between an agency's own creative thinking, the creators' native storytelling, and AI-powered production.
We believe that advertising communication is entering a new era. Faster. More fluid. More cultural.
Where ideas are no longer limited by traditional agency structures, but move directly from strategy to culture.
Our role is simple: to help brands stand out from the crowd and create work that reaches the right audience, gets shared, and is remembered.
IN 2045 WE HELP CUSTOMERS NAVIGATE WHAT'S COMING, BEFORE IT ARRIVES.
Vision for the future. Creative agility. Real results.
Meet the founders
CARLES PUIG
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2018_2020 Executive Creative Director Grey Singapur
2015_2018 General Creative Director Grey Chile
2014_2015 General Creative Director Grey Perú
2000_2014 Creative Director JWT España
1998_2000 Art Director Y&R España
1994_2000 Graphic Designer Puig Falcó
DIANA BELMONTE
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2015_2020 Free lance Producer
2011_2015 Production Director JWT
2007_2011 Production Director Urbana
2006_2007 Free lance Producer
1998_2006 Producer Booker / Boolab
1991_1996 Producer Group Films
1989_1991 Producer Lorente Mussons
1987_1989 Producer Bassat Ogilvy
FERNANDO BELMONTE
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2014_2020 Independent Consultant. Professor at the University of Barcelona (UB) in undergraduate and graduate programs in Business Administration.
2012_2014 Chief Financial Officer, Kiluva Group
2008_2012 General Manager of Corporate Services, Kiluva Group
2006_2008 General Manager, Samsung Iberia, S.A.
2004_2006 Chief Financial Officer and Director of Expansion, Samsung Iberia, S.A.
1997_2004 Chief Financial Officer, Samsung Iberia, S.A.
1990–1997 Director of Accounting and Finance, Samsung Española, S.A.
Meet the strategic advisors
NATALIE BATLLE
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2018_2020 Executive Creative Director Grey Singapur
2015_2018 General Creative Director Grey Chile
2014_2015 General Creative Director Grey Perú
2000_2014 Creative Director JWT España
1998_2000 Art Director Y&R España
1994_2000 Graphic Designer Puig Falcó
JAVI DEL RÍO
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2021_2024 Executive Creative Director T3N S&I
2019_2021 Executive Creative Director Imille Spain
2016_2019 Independent Creative Director
2014_2016 Executive Creative Director Burns The Agency
2012_2014 Creative Director FCB Perú
2009_2012 Independent Creative Director USA-UK SPAIN
2007_2009 Creative Director The Farm DHP Mad– Mia
2004_2007 Creative Director Havas Creative
2001_2004 Copywriter The Farm / Omnicom
*Colaborador habitual de 2Playbook
Meet the specialists
TBD
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2018_2020 Executive Creative Director Grey Singapur
2015_2018 General Creative Director Grey Chile
2014_2015 General Creative Director Grey Perú
2000_2014 Creative Director JWT España
1998_2000 Art Director Y&R España
1994_2000 Graphic Designer Puig Falcó
TBD
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2021_2024 Executive Creative Director T3N S&I
2019_2021 Executive Creative Director Imille Spain
2016_2019 Independent Creative Director
2014_2016 Executive Creative Director Burns The Agency
2012_2014 Creative Director FCB Perú
2009_2012 Independent Creative Director USA-UK SPAIN
2007_2009 Creative Director The Farm DHP Mad– Mia
2004_2007 Creative Director Havas Creative
2001_2004 Copywriter The Farm / Omnicom
*Colaborador habitual de 2Playbook
Throughout our history, we have worked with the best clients and professionals, combining over 25 years of experience across 4 continents, which has allowed us to grow and win more than 150 awards (6 Grand Prix) at advertising festivals such as Cannes Lions, The One Show, D&AD, LIA, Eurobest, El Sol, FIAP, New York Festival, Adweek Awards, El Ojo de Iberoamérica, CdeC, Achap and the Effie Awardsamong others.
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