MEET ME IN 2045

A creative studio at the intersection of culture and intelligence. 

2045 is a Barcelona-based creative studio led by veteran creative directors and brand strategists, bridging legacy advertising, creator culture, experience, and intelligence-driven production. Built on senior leadership and an entrepreneurial spirit.

WE connect legacy creative with AI-native creator culture to build new models of brand strategy and distribution.

legacy world

  • Creative directors

  • Brand strategists

  • Agency thinking

  • Brand experience craft

Gen Z world

  • Gen Z creators

  • Cultural producers

  • Platform-native thinking

  • Social-first storytelling

culture

  • Cultural movements

  • Aesthetic worlds

  • Creative expression

  • Experience design

intelligence

  • Strategic systems

  • AI-driven production

  • Brand intelligence

  • Data + insight + structure

This new system operates as a bridge to 2045, led by industry veteran and 2045 Founder, Carles Puig. Backed by global award-winning experience and a passion for culture-shifting campaigns, the studio merges legacy experience with fresh creator culture and AI driven production - helping clients navigate what’s next, before it arrives. 

»» MORE WORK »»

ABOUT US

More than 150 awards (6 Grand Prix) in the most prestigious advertising shows, including Cannes Lions, One Show, D&AD, LIA, Eurobest, El Sol, Fiap, New York Festival, Adweek Awards, Ojo de Iberoamérica, CdeC, Achap and Effies.

Also, we have been honoured to judge the work of our peers at The One Show, London International Awards, New York Festival, Fiap, El Ojo de Iberoamérica among others.

CARLES PUIG

  • 2018> _2020 Executive Creative Director Grey Singapur

    2015> _2018 General Creative Director Grey Chile

    2014> _2015 General Creative Director Grey Perú

    2000> _2014 Creative Director JWT España

    1998> _2000 Art Director Y&R España

JAVI DEL RÍO

  • 2021> _2024 Executive Creative Director T3N S&I

    2019> _2021 Executive Creative Director Imille Spain

    2016> _2019 Independent Creative Director

    2014> _2016 Executive Creative Director Burns The Agency

    2012> _2014 Creative Director FCB Perú

    2009> _2012 Independent Creative Director  USA-UK SPAIN

    2007> _2009 Creative Director The Farm DHP Mad– Mia

    2004> _2007 Creative Director Havas Creative

    2001> _2004 Copywriter The Farm / Omnicom

    *Colaborador habitual de 2Playbook

DIANA BELMONTE

  • 2015> _2020 Productora freelance

    2011> _2015 Directora producción JWT España

    2007> _2011 Directora producción Urbana

    2006> _2007 Freelance

    1998> _2006 Ej. Pproducer Booker / Boolab

    1991> _1996 Productor Group Films

    1989> _1991 Productor Lorente Mussons

    1987> _1989 Productor Bassat Ogilvy

FERNANDO BELMONTE

  • 2014> _2020 Consultor Freelance. Docente en la UB de grados y masters de administración y dirección de empresas.

    2012> _2014 Director Financiero Grupo Kiluva

    2008> _2012 Director General Servicios Corporativos Grupo Kiluva

    2006> _2008 Director General Samsung Iberia, SA.

    2004> _2006 Director Financiero y Expansión Samsung Iberia, SA.

    1997> _2004 Director Financiero Samsung Iberia, SA.

    1990> _1997 Jefe de Contabilidad y Finanzas. Samsung Española, SA.

conocer más sobre nosotros

_2045 helping clients navigate what’s next, before it arrives. 

_2045 helping clients navigate what’s next, before it arrives.